This policy report explains the role of in-person assistance on enrollment outcomes and consumers’ experiences, explores best practices that helped achieve robust enrollment in Georgia, identifies common challenges or barriers to enrollment that Georgia consumers faced during the second open enrollment period, highlights promising strategies and approaches to reach the remaining uninsured who qualify for affordable health insurance, and puts forth policy recommendations that can help facilitate a positive experience for health care consumers, both for those who are newly enrolled and for those who remain uninsured.