ATLANTA, May 13, 2026 — Following significant declines in funding for health insurance navigator programs, Georgians for a Healthy Future (GHF) today launched its “Getting Georgia Covered” spring campaign to sustain enrollment assistance services for Georgia residents navigating an increasingly complicated health coverage landscape.
Support for marketplace navigator programs has drastically decreased, leaving far fewer trained resources available to help Georgians compare plans, apply for subsidies, and understand their coverage options. The cuts come at a moment of significant instability: the expiration of enhanced premium subsidies drove 2026 marketplace premiums up significantly across the state. As coverage has grown less affordable, hundreds of thousands of Georgians have already disenrolled from ACA plans, and many of those still enrolled are working harder than ever to find plans that fit their budgets, making one-on-one enrollment assistance more critical than it has been in years.
GHF is one of only a few organizations in Georgia providing enrollment assistance across both Medicaid and the Georgia Access marketplace, serving residents regardless of which program they qualify for.
| “Every call we answer teaches us something. We hear what’s working in Georgia’s coverage system, what’s broken, and what families need that they aren’t getting. The Getting Georgia Covered campaign supports the people doing that direct work, and it strengthens the advocacy that grows out of every conversation.”
Laura Colbert, Executive Director, Georgians for a Healthy Future |
The campaign runs May 13 through 19. Funds raised support GHF’s enrollment assistance operations, which serve Georgia families year-round.
| Learn more about the campaign |