New Evidence that Consumers Don’t Understand that “Short-Term” Health Plans Lack Protections and Benefits, as Enrollment Rises

ORLANDO, FL – A new report from Kleimann Communication Group shows that consumers face significant challenges in understanding short-term plan coverage benefits and limitations. This lack of understanding—especially when coupled with insurers’ aggressive marketing of short-term plans—raises concerns that some consumers are inadvertently enrolling in short-term plans when doing so may not be appropriate for their health needs or financial situation.