Job summary: The Strategic Communications Manager will lead GHF’s communications, marketing, and public relations efforts. The Manager will effectively develop and deploy traditional and new communications strategies to advance GHF’s advocacy goals, produce trustworthy and compelling content that promote our mission, and grow GHF’s advocacy footprint. The ideal candidate will be a creative, data-driven member of the team, leading strategies to build, cultivate, and mobilize GHF's target audiences, while collaborating with other members of the GHF staff to plan and coordinate. This position reports to the Executive Director.
Primary Responsibilities will include:
- Develop and carry out communication strategies and content that deliver consistent, targeted, and impactful messages that promote GHF’s mission, brand, and advocacy goals
- As part of larger advocacy campaigns, create and carry out communications strategies that build towards the overall campaign goals, deliver influential messages to specific target audiences, and are in coordination with other strategies
- Maintain and increase GHF's subscriber and advocate base through regular communication and engagement with subscribers and followers through social media, email channels, and other methods, including:
- Create, manage, and maintain a regular communications content calendar for GHF's social media, emails, newsletters, advocacy campaigns, blogs
- Plan and manage GHF’s on-going social media content and grow followers on Twitter, LinkedIn, Facebook, YouTube, and Instagram
- Engage GHF’s digital audiences for outreach and educational programs, advocacy campaigns, and fundraising events
- Write, develop, review, and edit a broad spectrum of communications materials, including email newsletters, blogs, press releases, webpages, social media posts, talking points, presentations, infographics, and others
- Collaborate with GHF staff, board members, and relevant partner groups to plan, coordinate, and direct the implementation of GHF's marketing, communications, digital advocacy, event registration, and audience development
- Direct external marketing, media, and other creative vendors who produce components of communications advocacy campaigns
- Oversee cultivation and management of media relationships to help shape news coverage
- Monitor, analyze, and report on media engagement, advertising, and marketing/PR efforts to determine the effectiveness of strategies used, recommend changes, and execute future actions
- Informed by research about innovative communications techniques and data about GHF’s existing strategies, contribute ideas for new communications programs, strategies, and tactics
- Integrate racial equity into communications activities, messages, and deliverables consistently across projects and advocacy campaigns
- Track current events and news on health policy and political topics pertaining to GHF's work, including Medicaid, private market health insurance reforms (including the Affordable Care Act), health care costs, health equity, public health, and the political landscapes of Georgia and the U.S.
General Duties
- Participate in internal staff and project meetings, and external project and coalition meetings
- Represent GHF by participating in special events, select board meetings, press events, and other events
- Contribute to grant, evaluation, and other progress reports that keep the board of directors, funders, and other stakeholders apprised of GHF’s work
Knowledge, Skills, and Abilities:
- A proven writer with strong editing skills, sound judgement, and excellent attention to detail
- Strong planning and project management skills, including ability to manage multiple projects simultaneously, reprioritize as needed, and achieve results
- Desire to take full ownership of assigned projects and can work independently
- Strong interpersonal skills and ability to build collaborative relationships
- Superior strategic and critical thinking, and problem-solving skills
- Skilled at applying data and results from prior programs and campaigns to inform or improve future actions
- Familiarity with U.S. health policy and Georgia’s policy environment
- Flexibility and an ability to work in a dynamic, fast-paced environment
- Curiosity and commitment to learning
Qualifications
- Demonstrated commitment to race equity, and social and economic justice
- Bachelor's degree in Communications, Public Relations, Marketing or related field
- 5+ years of experience in Communications and Marketing
- Experience managing and updating websites in a WordPress environment or equivalent
- Experience working in and managing a Customer Relations Management (CRM) platform
- Lived experience with the health programs or issues that GHF focuses on, or experience working with people with low incomes is a plus
Working Conditions
Works in general office environment and occasionally travels to other facilities and venues where meetings are held. Some evening or weekend hours may be required. Some travel in Georgia and to national meetings/conferences will be required.
While GHF’s office is located at 50 Hurt Plaza SE, Suite 1130, Atlanta, GA 30303, the Strategic Communications Manager is not required to reside in the metro-Atlanta area. Location is flexible, with the understanding that the Manager will be required to travel to GHF’s office at least quarterly.
Compensation
The anticipated salary for this full-time position is $65,000-$75,000, depending on experience. Medical, dental, and vision insurance will be provided.
GHF aims to reflect the diversity of Georgians in its staff, leadership, and stakeholders. Candidates who bring diversity to our team with respect to gender, race, ethnicity, health/disability status, age, or other characteristics are highly encouraged to apply.
To Apply
- Please send a resume and cover letter to hr@healthyfuturega.org with “Your Name—Strategic Communications Manager” in the subject line.
- Please also complete the Strategic Communications Manager hiring survey. (If you have trouble opening the hiring survey, please copy this web address into your browser: https://forms.gle/SNvnv4pq8t5sLRx89)
No phone calls, please.